Finademica
A site that explains what a membership gets you
The trading academy's lessons sit behind a login, so the public site has to sell the membership on its own. A 500-term glossary, 100 articles and tool previews help it do that. A careers page handles hiring.
In numbers
- glossary terms
- 500
- Source: The glossary on finademica.com
- blog articles
- 100
- Source: The blog on finademica.com
Challenge
Finademica sells memberships to an online trading academy. The lessons and AI tools sit behind a login, so the public site has to explain on its own what a member gets.
Beginners keep hitting terms they don't know. Someone searching for what liquidity or a bull market means should get a plain answer and a path to the academy from there. The academy also hires graduates and needed a separate page for recruiting.
Solution
The homepage walks through the offer one section at a time: AI stock analysis, weekly picks, the trading journal, course pillars, pricing and FAQ. The tool previews are built into the page, so visitors see real output before they sign up.
The content side is a glossary of 500 terms in ten categories plus 100 articles, in Czech, English and Polish. The site finds glossary terms in each article and turns them into links on its own. Articles and glossary stay connected without anyone linking them by hand.
The careers page has its own recruiting copy and an application form. Each application goes to the CRM and to a backup destination at the same time, so none get lost.
How it works
- 1
Arrive from search
A visitor lands on an article or a glossary term and reads the explanation in their language.
- 2
Follow the terms
Terms inside articles are links. The glossary can be searched or browsed by category.
- 3
See the tools
The homepage shows what an AI stock analysis or the trading journal looks like inside the app.
- 4
Sign up
Calls to action lead into the academy app, where the paid content lives.
- 5
Apply for a job
Candidates fill in the form on the careers page and the application lands in the CRM.
What it does
- Searchable glossary of 500 terms in 10 categories
- 100 articles with glossary terms linked automatically
- Glossary and articles in Czech, English and Polish
- Previews of the AI stock analysis, weekly picks and trading journal
- Careers page with a form wired to the CRM, plus a backup copy
- Visitor analytics
From the project
Outcome
The site is live at finademica.com as the public face of the academy. It explains terms, shows the tools and sends interested visitors into the logged-in app.
We hid the testimonials section because it only held placeholder quotes. It comes back once the academy has real reviews. The Polish homepage still lacks translated sales copy. We have no traffic or sign-up figures, so we don't quote any.
Contact
