PickUp Rank

How much work businesses lose by not answering the phone

Acquisition & data
Live
2026
pickuprank.com

PickUp Rank home screen with business search — Home page with search by business and area.

Businesses pay for ads so that people call, then miss the call. PickUp Rank measures this with real test calls and publishes the results by trade.

In numbers

businesses with a test call result: 8,658; Source: Public index on pickuprank.com, as of 10 Oct 2026
average answer rate: 20 %; Source: Public index on pickuprank.com, as of 10 Oct 2026
of calls nobody answered: 77 %; Source: Public index on pickuprank.com, as of 10 Oct 2026

Challenge

A plumber or heating engineer pays for ads so that people call, then misses the call. They rarely know how much work that costs them, because nobody measures it.

Reviews don't show it either. A customer who couldn't get through doesn't write a review. They just call someone else.

Solution

PickUp Rank calls a business's public number as an ordinary customer would and records what happens: how many seconds until someone answered, and whether it was a person, voicemail or nobody.

Results feed a public directory by trade and an index with the average answer rate and ring time for each trade. Every result carries the date and time of the test.

On the site, a business can work out what missed calls cost them and look at the fix: an AI receptionist that takes the calls for them.

The index: businesses tested, answer rate, voicemail, unanswered calls — The index with test-call results and a breakdown by trade.

How it works

1
Test call
The system calls the business's number like an ordinary customer.
2
Measure
It records the time to answer and the outcome: person, voicemail or nothing.
3
Index
Results are rolled up by trade into a public index.
4
Calculator
A business enters its own numbers and sees what missed calls cost.