Websites for tradespeople

A tradesperson's website without writing copy or taking photos

  • Acquisition & data
  • Internal deployment
  • 2026
Hero of a generated website for the sample firm Demo Decorating
A generated site with sample data. The generator picks colours, type and layout.

Tradespeople have no time to write copy or photograph their jobs, so the website often never happens. The generator builds a finished site from their details, with a blog, legal pages and before-and-after visuals.

In numbers

trial sites generated while fine-tuning the template
1,058
Source: The template's technical documentation
blog articles ready for the decorator trade
50
Source: The site generator's documentation

Challenge

A painter or plumber needs a website but has no time or budget for an agency. Site builders expect them to write the copy and supply the photos, so the site often never gets made.

Trust is the second problem. An AI filling in a website will happily invent a phone number, a review or years in business. On a company site that is worse than having no site.

Solution

We built a generator that puts together a finished website from the business's details. The skeleton is shared. Content and look differ per business: colours, fonts, the layout of the opening screen and the video in it. Two firms in the same town never get the same site.

The AI writes copy only: headlines, service descriptions and the about text. It never sees the phone number, address, opening hours or reviews. Those are added afterwards, from verified sources. Reviews are quoted word for word, and any section without data is dropped.

Each trade comes with a photo set, three opening videos, 50 blog articles and legal pages. A before-and-after gallery shows AI visualisations of a room makeover, so the site looks complete before the tradesperson has photographed their own jobs.

AI visualisation of a living room before and after redecoration
AI before-and-after visual: living room.

How it works

  1. 1

    Business details

    The tradesperson fills in a short form. The system adds what is publicly known about the business.

  2. 2

    Copy

    The AI writes the headlines and service copy, plus the about text. Facts such as phone and address are filled in afterwards, without AI.

  3. 3

    Assembly

    The system builds the site from the trade template: a home page and a blog with five articles, plus legal pages for terms, privacy and cookies.

  4. 4

    Checks

    Every site goes through automated checks. If something is missing, it is not marked as publishable.

  5. 5

    Link

    The finished site runs on our servers and can be downloaded as a single file.

Mobile view of the services section on a second site variant
A different business, a different design variant. On mobile.

What it does

  • A complete site from the business's details, blog and legal pages included
  • Colours, fonts, layout and opening video different for each business
  • The AI never writes the phone number, address, hours or reviews
  • Before-and-after gallery with AI room visualisations
  • UK and Czech versions (copy, pricing, local law)
  • Automated checks before a site goes public
  • Whole site downloadable as a single file

From the project

Before-and-after section with two comparison sliders
Before-and-after slider gallery. Photos are illustrative and get swapped for the tradesperson's own.
AI visualisation of a kitchen before and after redecoration
AI before-and-after visual: kitchen.
Blog of a generated site with decorating articles
Every site gets a blog with five articles from the trade library.

Outcome

The generator works and the finished sites run on our servers. The painter-and-decorator template is done for the UK and the Czech Republic. Other trades (plumber, tiler, gardener) are waiting for photos and copy.

The page where a tradesperson asks for a site is built but not yet live. We estimate three to five minutes per site and will confirm that once it runs for real.

Contact

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Service:Websites and landing pages